Contact Mapping Cold Leads with Deep Research
At Contact Mapping, we trained customers to review their notes before they re-engaged with a person to maximize the impact of each conversation. With OpenAI Deep Research, you can do this for everyone
"I can't believe you remembered that."
People love it when you care about them. One of the ways you can do this is to remember the important things they share with you. It sounds like common sense, but it's not common practice. That's why it often surprises people. They are used to people forgetting about their sick mother or their kids' names. If you remember them, they take notice.
But let's face it, that's a lot of work. And you can only do that with people you know.
When meeting new people, it's a good idea to do some digging on the web to learn about them. The more you know about their interests, the better your odds of connecting with them.
Unfortunately, this sleuthing can take lots of time to find, synthesize, and remember.
Enter: OpenAI's Deep Research.
Many of the simpler ChatGPT AI models are optimized for speed with decent accuracy.
However, this can lead to very shallow details from the first few websites in a search result. So if those search results rank high, bingo. But if that's not the case, the result can be weak or non-existent.
Deep Research is optimized to keep pressing for 10 to 20 minutes, using each webpage as a potential jumping-off point to find additional resources. It also reasons longer and harder, trying to make educated decisions about follow-up questions and queries to pursue.
The net result? A comprehensive, 10-20 page report about a person, their company, and suggestions/advice on what you may or may want to ask based on the objectives of the call. All information contains source links that you can visit and verify yourself.
This is a game-changer. I've done this for the past 10 calls with people I've never met. It gave me tons of information about them to break the ice, find rapport, and show them that I cared enough about the call to do my homework.
Sample Prompt
Here is one I recently used before an investor meeting.
I'm meeting with VC firm X.
Website https://www.company.xyz/
LinkedIn https://linkedin.com/in/company.
About me:
I'm the CEO of Y
We focus on Z
Our pitchdeck is X.
My LinkedIn is https://linkedin.com/in/rickmanelius.
My goal is to be maximally prepared for this 1st round of conversation, so I would like to know the following:
What's their investment thesis? This includes the types of projects, themes, and teams they invest in.
What is their typical level of investment. Are they very early with smaller checks? Or are they typically a lead investor through a series A?
What is their appetite for projects that are equity only vs ones with a token. Will they only/solely invest in projects with a token?
What is their current exposure to projects in my sector? Are they excited about that category, or are they more focused on other sectors of the space
Do you recommend any specific insights, tips, or strategies with them versus other investor conversations?
Please summarize any announcements or milestones in this company in the past 12 months.
Please summarize any key information about person X, including anything relevant they've been talking about on social media in the past 3-6 months.
Compare our LinkedIn profiles and determine if there are any mutually overlapping experiences around companies, locations, education, etc. Please find any areas of rapport.
Summarize into a 1-pager that I can read a few minutes before the call and be ready to rock.
Starting Smaller
This may be overkill for you. To get started, you can do something even simpler.
"I'm meeting X about Y. Here's their social media handle Z. Please summarize any key news about them or top interests they have."
Repeat and Automate
This may seem like a lot of work at first.
However, if you make these into templates, you can swap names, companies, and links in under a minute. This kicks off the equivalent of 1-4 human hours of searching, analyzing, and compiling a report you can read in minutes.
If you want to go crazy, you could rig this up to your Calendly and Zapier, automatically kicking off a job to do this research whenever someone schedules a meeting with you. Bonus points if you have it append the research right to the calendar invite for you to review before clicking on the Zoom link.
That said, start small and get a few wins under your belt. From there, the sky's the limit.